Hi, fashion bb’s!! Jolene here!

I hope everyone has been staying safe + happy + healthy in these scary and uncertain times. I know everyone has lost something important to them- whether that be loved ones, significant events, internships, jobs, or even opportunities to hang out with your friends. But I hope everyone has been able to see the good amid all of this darkness.

In an effort to focus on the positive, this post is dedicated to spotlighting various acts of compassion that I’ve observed in the fashion industry during this time.

If I’m honest, I don’t even know where to begin because many fashion brands and houses are doing their part to contribute to the relief efforts. In fact, more companies are creating initiatives and monetary pledges at this very moment! I’m sure by now you’ve heard that many fashion brands and fashion houses have halted production of their collections and repurposed their factories to produce PPE such as face masks. However, that only scrapes the surface of what’s being done by the entire fashion industry. Below, I’ve divided the efforts into four categories. The first category is PPE Production + Distribution and it lists those who have begun utilizing their facilities and supply chain systems to produce/distribute PPE. The second category is Monetary Donations and it lists those who have pledged funds to various relief efforts and hospitals. The third category is Misc. Relief Efforts which lists other initiatives outside of PPE and money. The last category is “Joy” Efforts and it lists those who have found creative ways to relieve everyone of their fear and stress by providing sources of entertainment and joy.

This list is, by no means, comprehensive, which goes to show the magnitude of the fashion industry’s heart and generosity. We, as an industry, have recognized the importance of being selfless and helping those who are less fortunate. Furthermore, the industry has jumped up on our feet to immediately start responding, plunging ourselves into the midst of the battle. With that stated, we should be proud. 

Another personal observation is the unity that has been brought by the fight against the COVID-19 pandemic. Going through the list, you’ll notice it includes companies such as Prada and H&M. These companies seem to be on the opposite side of the spectrum when it comes to target consumers. In this fight against a common enemy, it doesn’t matter if you’re in fast fashion or if you’re in luxury fashion. Those differences emphasized before mean nothing now that everyone is fighting side-by-side. No one is inferior or superior. Everyone is just equal, which is kind of a nice vibe.

Chin up, my lovely fashionable readers!!

None of us would have wished this situation upon ourselves, but I encourage you to search for those patches of light that the darkness has exposed. The acts of love coming from the fashion industry and others reassure me we’re all going to be okay. Check out the list below!


  • Ascena Retail Group
  • Balenciaga
  • Brandon Maxwell
  • Brooks Brothers
  • Burberry
  • Carhartt
  • Chanel
  • Christian Siriano
  • Dior
  • Fanatics
  • Fruit of the Loom
  • Givenchy
  • Guerlain
  • H&M Group
  • Hanesbrands
  • Hart Schaffner Marx
  • Inditex
  • Jockey
  • Kerby Jean-Raymond (Pyer Moss)
  • Kering Group
  • L.L. Bean
  • Louis Vuitton
  • LVMH
  • Mango
  • New Balance
  • OnPoint Manufacturing (see this video about how they produce PPE)
  • Prada
  • Reformation
  • Tailored Brands
  • Under Armour
  • Vera Bradley
  • YSL


  • A Common Thread created by the CFDA and Vogue to raise awareness and funds for the impacted American fashion community (go here for more info on this initiative as well as a way to donate)
  • Collina Strada (free mask with any purchase)
  • Collina Strada (go here for their DIY face mask tutorial)
  • Kate Spade partnered with Crisis Text Line to provide healthcare workers with crisis counseling and emotional support
  • Prada donated two intensive care and resuscitation units to three Milan hospitals
  • Tory Burch and Pierre-Yves Roussel (CEO of Tory Burch) spearheaded the CFDA effort to lobby the federal government for attention to and relief for the fashion industry


  • Alejandra Alonso Rojas – hosted an online sale where 30% of proceeds go to God’s Love We Deliver and No Kid Hungry)
  • Altuzarra – 10% of online proceeds go to No Kid Hungry
  • Brandon Maxwell – 10% of online proceeds go to Meals on Wheels
  • Chanel – 1.2 million euros go to the emergency fund for the public hospital system in Paris and French Emergency Services
  • Chiara Ferragni
  • Coach – $2 million to NYC Small Business Continuity Fund
  • Donatella Versace – undisclosed to ICU of San Raffaele Hospital in Milan
  • Erdem – 10% of proceeds from SS20 collection to the U.K. National Emergencies Trust
  • Giorgio Armani – 2 million euros to Italy’s Civil Protection and hospitals throughout the country
  • Gucci – 2 million euros to Italy’s National Civil Protection and U.N. Foundation’s COVID-19 solidarity response fund
  • Gucci – created its own crowdfunding campaign called “We Are All In This Together”
  • Kate Spade NY Foundation – $100,000
  • Kerby Jean-Raymond (Pyer Moss) – $50,000 to support minority and female-owned small creative businesses
  • Khaite – $10,000 to Baby2Baby
  • Marco Bizzarri (Gucci CEO)
  • Mayhoola (parent company of Valentino, Balmain, Pal Zileri) – 1 million euros to Protezione Civile Italiana, Italy’s civil protection department
  • Michael Kors – $2 million to local hospitals, God’s Love We Deliver, and A Common Thread
  • Ralph Lauren – $10 million to struggling Ralph Lauren colleagues, WHO COVID-19 response fund, and A Common Thread
  • Self Portrait – 10% of online proceeds go to U.K.’s National Emergencies Trust
  • Sergio Rossi (shortly before he passed away from COVID-19 RIP) – 100,000 euros to Milan hospitals, 100% of profits from online sales 3/14-3/20 to help Milan
  • Sies Marjan – 10% of proceeds go to New York-Presbyterian Hospital
  • Staud – 10% of proceeds to St. Vincent Meals on Wheels


  • Balmain launched a new initiative, “Balmain Ensemble” to share stories and inspiration (go here to check it out!)
  • Betabrand hosted a “work from home” digital fashion show and social shopping event
  • Free downloadable coloring books from Self Portrait (here), Manolo Blahnik (here), and Ralph Lauren (here)
  • Rihanna + Fenty hosted the Fenty Social Club (I.G. live party)

from the Self Portrait coloring book

from the Manolo Blahnik coloring book

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